This is the exploration and analysis of data held on a decision-making database such as Data Warehouse, from management data, data from industrial I.T. or data from on-line devices, such as RFID badges. The techniques involved in the use of this analysis and prospecting tool are particularly effective for the extraction of significant information from large volumes of data.
Data Mining combines statistics, I.T. and artificial intelligence.
This data can be presented via our Business Intelligence tools.
Scoring is a Data Mining method which involves allocating a score to each element (an individual, a business, a product etc.) in line with pre-defined criteria. At the end, this enables you to rank the different elements.
Targeted marketing by Scoring is translated into a mathematical function, which takes into account several criteria (age, turnover achieved, participation in events etc.).
The score obtained translates the probability of an individual responding to a marketing appeal or corresponding to the desired target. Therefore, it measures the desire for a potential offer.
This is an area of I.T. which develops algorithms that look at new data to determine their characteristics using knowledge of learning data. The algorithm learns rules, as it were, based on the learning data and applies them to new data. This is done by means of, among other things, probabilities, statistics and regressions.
Decision-support I.T. makes it possible to exploit company data in order to facilitate the making of decisions by decision-makers, in other words it enables them to understand current operations and to foresee the actions necessary for the informed management of the company.
Power BI is a suite of commercial analysis tools which enable you to analyse data and share information. Monitor your activity and get quick results with enriched dashboards available on each device.
With Power BI on the web, follow the important data from all your organisation and the applications you use.
Power BI Desktop provides tools which allow you to transform, analyse and view data. Share reports in your organisation in just a few seconds using Power BI on the web.
SQL Server Analysis Services enables you to easily create robust and re-usable models based on your data, in order to ensure consistency in the analysis and generation of reports throughout your organisation.
Create superb interactive reports in your application using the Power BI Embedded service.
From multiple data sources, we create key, essential indicators for the management of our customers’ activity.
These indicators, in vectorial graphic format (gauges, bars, scatter plots etc.) include the concepts of filtering and viewing of the component data.
Our vectorial indicators can be accessed via dashboards published on a web portal or a collaborative portal.
Microsoft Social Engagement :Customers make decisions based on advice from contacts they trust, user comments and on-line discussions. Today, conversations no longer take place face to face but rather via Facebook and Twitter. Microsoft Social Engagement allows you to listen to, analyse and promote customer interaction on social media. Microsoft Social Engagement can be integrated with Microsoft Dynamics 365 to offer customers a complete on-line experience which they will love and will turn them into fans.
Microsoft Social Engagement allows you to make maximum use of the power of the Web by analysing what is being said on social media and in the news. Microsoft Social Engagement supports 20 languages and covers a wide range of sources: Twitter, Facebook, Instagram, videos, blogs, forums, news feeds and all sources compatible with RSS. Spot trends, identify key influencers and get alerts about what people think of your activity, in order to make informed decisions and lead your conversations about sales and service more efficiently.
Get more information to help you make decisions based on full analyses, in particular customer opinion, the location of the post as well as global Cloud visualisation. Make full use of the power of adaptive trends via Azure Machine Learning to generate trend models that are perfectly suited to your sector of activity and to your company’s preferences. What’s more, the intentions analysis means you can automatically analyse users’ social media posts and identify possible projects, potential customers or personalised scenarios that you can define.
Develop your involvement on social media by joining on-line communities and using rich multimedia content. Enable your teams to reply to and encourage social media activity collaboratively using Office Groups to allocate posts, share feeds and profiles. Consult profile details to obtain immediate information about a person you are going to communicate with.
Give your sales, marketing and service teams powerful social media tools. Share views from social media between several teams thanks to the dashboards available in Microsoft Dynamics CRM or Microsoft Dynamics Marketing. Transform social media interaction into an exceptional integrated customer experience, with the option of automatically creating potential customers or files from social media posts, which can be done directly via Microsoft Dynamics CRM.
